Dior

The sensuous curved textured FRP opaque façade draws attention in a sea of competitive more traditionally shaped luxury brands within a stones throw of this location.  The juxtaposition of the curvilinear surface to the angular body of the building is striking and executed with fine detailing and complimentary façade materials.  The understanded main entrance does not compete with the façade but provides an obvious and elegant entry.

Client:

Dior
Seoul, Korea

Architect:

Christian de Portzamparc
Paris, France

Project Location:

Seoul, Korea

Scope of work:

Design, engineering review, material applications, submittal drawing and calculation reviews.   Fabricator and site reviews for compliance with approved submittal drawings.